1. Introduction

Grenfell Studios Limited ("we", "us", "our", or "Company") operates ShareMyImages.com (the "Platform" or "Services"). We are committed to protecting your privacy and ensuring you have a positive experience on our Platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal data.

This Privacy Policy applies to all users of our Platform, whether you have created an account or are browsing as a guest. It complies with the Privacy Act 2020 (New Zealand) and other applicable privacy laws.

2. The Personal Data We Collect

We may collect personal data in the following ways:

2.1 Information You Provide

Account registration: name, email address, username, password, date of birth (to verify age), country, and profile information
Content you upload: photographs, images, captions, metadata, and any information embedded in those files
Communications: any messages, comments, feedback, or correspondence you send to us or post on the Platform
Payment information: if you make a purchase, we collect billing address, payment method, and transaction history
Support requests: any information you provide when contacting customer support

2.2 Information Collected Automatically

Usage data: pages visited, time spent, searches, interactions with Content, likes, comments, and shares
Device information: device type, operating system, browser type, IP address, and unique device identifiers
Location data: approximate location based on IP address (not precise GPS tracking)
Cookies and tracking: via cookies, pixels, and similar technologies to track your preferences and activity

2.3 Information from Third Parties

Social media integration: if you use third-party authentication (e.g., Sign in with Google), we collect your profile information from those providers
Analytics providers: aggregated data from analytics services about Platform usage
Other users: when they upload Content depicting you or other identifiable individuals

3. How We Use Your Personal Data

We use your personal data for the following purposes:

Account management: to create, manage, and authenticate your account
Service provision: to operate the Platform, provide features, and enable you to share and view Content
Marketing and promotion: to use your Content for marketing, advertising, and promotional purposes as detailed in our Terms and Conditions
Communications: to send you service updates, newsletters, and promotional material (which you can opt out of)
Analytics and improvement: to analyse usage patterns, improve the Platform, and develop new features
Legal compliance: to comply with legal obligations, respond to legal requests, and enforce our Terms
Security: to detect, prevent, and address fraud, abuse, and security incidents
Personalisation: to provide personalised recommendations and experiences

4. Legal Basis for Processing

We process your personal data based on the following legal bases:

Contractual necessity: where processing is necessary to perform our contract with you or at your request
Legitimate interests: where we have a legitimate interest in processing your data that is not overridden by your privacy rights
Consent: where you have explicitly consented to processing
Legal compliance: where we are required by law to process your data

5. How We Share Your Personal Data

We may share your personal data in the following circumstances:

Service providers: with third-party vendors who assist us in operating the Platform, such as hosting providers, payment processors, analytics services, and marketing partners
Legal requirements: if required by law, court order, or legal process
Business transfers: if we merge, acquire, or sell assets, your data may be transferred as part of that transaction
Public Content: your publicly shared Content, profile information, and activity may be visible to all users of the Platform
With your consent: when you explicitly consent to share your data with third parties

6. Data Retention

We retain your personal data for as long as necessary to provide our Services and comply with legal obligations. Specifically:

Account data: retained while your account is active and for a reasonable period afterward for backup and archival purposes
Content: retained for as long as you keep it on the Platform; after deletion, we may retain backups for a limited period
Transaction data: retained for at least 7 years for tax and accounting purposes
Legal holds: data may be retained longer if required for legal claims or disputes

7. Your Privacy Rights

Under the Privacy Act 2020 and other applicable laws, you have the following rights:

Right of access: you can request access to the personal data we hold about you
Right of correction: you can request correction of inaccurate or incomplete data
Right of erasure: in certain circumstances, you can request deletion of your personal data (subject to legal obligations)
Right to object: you can object to processing of your data for marketing or other purposes
Right to data portability: you can request a copy of your data in a structured, commonly used format
Right to withdraw consent: where we rely on your consent, you can withdraw it at any time

To exercise these rights, please contact us at privacy@sharemyimages.com. We will respond to requests within 30 days or as required by law.

8. Cookies and Tracking

We use cookies, pixels, and similar tracking technologies to:

Maintain session information and remember your preferences
Analyse usage patterns and improve the Platform
Deliver targeted advertising and personalised content
Detect and prevent fraud

You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of the Platform.

9. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no security measure is completely secure. We cannot guarantee absolute security, and you transmit data to our Platform at your own risk. If you suspect a security breach, please contact us immediately at security@sharemyimages.com.

10. International Transfers

Your personal data is primarily stored in New Zealand. However, we may transfer data to other jurisdictions where necessary to provide our Services, work with service providers, or comply with legal obligations. When we transfer data internationally, we implement appropriate safeguards, including standard contractual clauses or your explicit consent, to ensure your data is protected in accordance with this Privacy Policy.

11. Children's Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal data from children under 18. If we become aware that a child under 18 has provided us with personal data, we will take steps to delete such information and terminate the child's account. If you are aware of a child under 18 using our Services, please contact us at privacy@sharemyimages.com.

12. Third-Party Links

Our Platform may contain links to third-party websites and services. This Privacy Policy applies only to our Platform. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing your personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by email or by posting a prominent notice on the Platform. Your continued use of the Services after such changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Grenfell Studios Limited
201 North Road, North East Valley
Dunedin 9010, New Zealand

Email: privacy@sharemyimages.com

If you believe your privacy rights have been breached, you have the right to lodge a complaint with the Office of the Privacy Commissioner at www.privacy.org.nz.

Last updated: 17 May 2026